Online Master’s in Business Analytics (MSBA)
Apply Business Analytics To Fuel Corporate Growth
Data collection, analysis, interpretation and application are at the heart of the tactical and strategic decisions made by corporations to accelerate growth and increase profits. The field of business analytics relies on data experts to provide key business insights that inform strategic decision-making.(See disclaimer 1)
You can tap into the need for data-driven business insights by earning your Master of Science in Business Analytics (MSBA) at Grand Canyon University. This program is built on the foundational framework of descriptive, diagnostic, predictive and prescriptive analytics — giving you the tools to analyze past performance, understand causes, forecast future trends and recommend actions that drive business success.
Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Master's)
- Undergraduate Degree*
- 2.8+ GPA
OR 2.5+ Unweighted GPA and
- GMAT: 500
- GRE: 300 combined**
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
* Degree must be from an accredited college or program that has been approved by GCU.
** Combined verbal/quantitative, after August 2011 (1,000 combined verbal and quantitative, prior to August 2011).
Benefits of Pursuing an MS in Business Analytics at GCU
GCU is a private Christian university dedicated to helping students deepen their faith while preparing to make an impact in their careers. The MS in Business Analytics program blends a Christian worldview with advanced business concepts, helping to equip graduates to lead with integrity and purpose.
Students are encouraged to embrace servant leadership and apply the transformative nature of data analytics to benefit their organizations and the people they serve. Through the program, students can explore ethical decision-making from a Christian perspective and discover how moral, innovative practices can drive positive change.
This MSBA degree program is designed with the needs of working professionals in mind. You can complete this business master's degree online through our online learning platform. Complete your graduate coursework and connect with peers and faculty with added flexibility.
The faculty members at GCU’s Colangelo College of Business are committed to nurturing our students’ entrepreneurial and intrapreneurial values. Our faculty encourages you to embrace business innovation while keeping in mind conscious capitalism principles.
Business Analytics Coursework That Builds Technical Insight
MSBA students will have the opportunity to gain a deeper understanding of descriptive, predictive and prescriptive analytics as they study core competencies such as statistical language, data mining and data visualization. Critical thinking, mathematics and computing skills play a key role in hands-on, project-based learning experiences.
Business analytics students also examine creative problem-solving methods and effective communication skills in the organizational environment. All master’s in business analytics students will complete a capstone project, which involves developing and applying an appropriate analytics model to solve a practical business problem.
The coursework provides a firm foundation of business intelligence and decision support competencies, including:
Object-oriented databases
Data visualization methods
Pattern extraction techniques
Advanced business analytics
Explore Careers Related to Business Analytics Graduate Studies
Business intelligence serves as a vehicle for organizational change and corporate growth. By providing data-driven insights that inform decision-makers, business intelligence professionals can help companies navigate past challenges, take advantage of growth opportunities and execute strategic decisions that eliminate inefficiencies and streamline operations. Equipped with a master’s in business analytics, you may pursue opportunities in settings ranging from corporate management, finance, insurance and government agencies to entrepreneurial start-ups.(See disclaimer 2)
Some careers you might consider after earning this master’s degree may include:
Management analyst
Data scientist
Operations research analyst
General and operations manager
New jobs estimated to open for management analysts per year from 2024 to 2034(See disclaimer 3)
Median annual salary for management analysts as of May 2024(See disclaimer 4)
Earn Your Master’s Degree From an Accredited University
Grand Canyon University prioritizes academic quality, as indicated by our institutional accreditation from the Higher Learning Commission (HLC). The HLC has continuously accredited GCU since 1968. The Colangelo College of Business shares the university’s commitment to upholding the principles and standards established by our accrediting bodies.
Frequently Asked Questions
As you consider transitioning to or advancing within the business intelligence field, we invite you to review these questions and answers to help provide further insight into the business analytics degree and field.
What is an MSBA degree?
What is the average business analytics salary?
What kind of jobs can you get with a master's in business analytics?
Program Curriculum
Core Courses
Lead the future of business intelligence and contribute to strategic business growth. Earn your business analytics master’s at GCU.
- SAP. (2025, July 22). The Role of Business Analytics in Driving Change. Retrieved December 2025.
- U.S. Bureau of Labor Statistics. (2025, Aug. 28). Management Analysts: Work Environment. Retrieved December 2025.
- COVID-19 has adversely affected the global economy and data from 2020 to 2023 may be atypical compared to prior years. Accordingly, data shown is effective August 2025, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Management Analysts, retrieved December 2025.
- The earnings referenced were reported by the U.S. Bureau of Labor Statistics (BLS), Management Analysts as of May 2024, retrieved December 2025. Due to COVID-19, data from 2020 to 2023 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as management analysts, nor does it reflect the earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It is very unlikely that a median salary will reflect an entry-level salary. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc. against a pool of candidates.